In a context marked by the rapid transformation of economies and occupations under the influence of artificial intelligence, ESPIMA Business School, located at Berges du Lac 3, took a major strategic step by organizing, in its conference room, the EBS AI DAY, an event dedicated to the future of higher education in the era of AI.
Gathering experts, leaders, teachers and students, this meeting allowed laying the foundations of a new academic model: a university where artificial intelligence is no longer merely a subject of study, but a structural lever for training pathways.
A profound transformation of the academic model
Through this event, ESPIMA Business School asserts a clear direction: integrate artificial intelligence at the heart of its Bachelor’s and Master’s programs, in a logic of adapting to the mutations of the job market.
The ambition is to train graduates capable not only of understanding emerging technologies, but above all of mobilizing them operationally in their future professional environments.
This approach is part of a broader dynamic of pedagogical transformation, where contents, learning methods and targeted competencies evolve to meet the requirements of an economy increasingly driven by data and automation.
A concrete and multidimensional approach to artificial intelligence
The event program brought together experts from different horizons, offering a reading that is both academic, managerial and operational of artificial intelligence. The exchanges focused on the conditions for integrating AI into university institutions, its impact on management practices, its concrete applications in marketing and communications, as well as the evolution of jobs and skills.
Beyond analyses, the event stood out for a decidedly pragmatic approach, illustrated by practical cases and concrete demonstrations. This orientation confirms ESPIMA Business School’s positioning: offering training aligned with the needs of companies, developing operational and immediately mobilizable skills. Artificial intelligence is thus envisioned as a lever of performance, innovation and creativity.
A strategic positioning at national and African scale
With the EBS AI DAY, ESPIMA Business School positions itself as an engaged actor in the transformation of higher education in Tunisia and Africa.
By integrating artificial intelligence at the heart of its programs, the institution anticipates changes in jobs and adopts a logic of sustainable innovation, aimed at training a new generation of talents capable of evolving in complex and technological environments.
Source: Press Release
