The Primini e-commerce Barometer is an initiative of Primini.tn, the Tunisian price comparison site.
Tunisie Numérique, as a media partner, exclusively publishes the results of this monthly barometer, faithfully reflecting the online browsing trends of Tunisian internet users.
The collected data constitute independent content processed by Primini, with no financial compensation from the brands cited. This data does not constitute shopping advice or a commercial recommendation.
For this monthly gathering, the online search trends and prices on the Tunisian web have been scrutinized. The finding is unequivocal: for the same exact reference, prices from one retailer to another vary widely.
In May 2026, televisions and air conditioners are driving the numbers up…
Primini’s browsing data show an extreme concentration of searches around two major categories: televisions and air conditioners. Indeed, in many Tunisian households, these two appliances have become the absolute priorities of the moment: an air conditioner to cope with the heat and a large-screen television to buzz with the 2026 World Cup.
Buying without comparing is the trap that threatens the wallets of Tunisians this May 2026. As the hot season sets in and the competition approaches, the Primini Barometer reveals spectacular price disparities for an absolutely identical product:
- On televisions: The average gap observed between two retailers rises to 407 DT. The top goes to an 85-inch model from the Hisense brand, showing up to 970 DT gap. Even on the Samsung Neo QLED 2025 range, the difference can reach 730 DT.
- On air conditioners: The average gap stands at 367 DT. For a Samsung 18,000 BTU model, the bill can lighten or weigh an additional 650 DT depending on the site chosen.
What to remember: Within the same segment, the price gap from one retailer to another for the same model often exceeds the price difference between two brands in the same segment. Comparing is no longer an option, it is a budgeting necessity.
Air Conditioners: Rush to the “Tropicalized” range and targeted price increases
The searches of Tunisian internet users focus mainly around three standard capacities: the 9,000 BTU (standard bedroom), the 12,000 BTU (average living room) and the 18,000 BTU (large rooms). While brands Gree, LG, TCL or Samsung dominate the clicks, the Coala portable air conditioners also stand out.
Alert on the Tropicalized range: Designed to operate under extreme heat up to 52 °C, tropicalized models are particularly monitored as summer approaches. In response to this strong seasonal demand, prices begin to climb. Across 19 models in Gree’s tropicalized range, the barometer records an average increase of about +6 %, with no decreases observed:
- The Gree G-BOOST Inverter Smart Tropicalized 12 000 BTU rises on average from 1 908 DT to 2 219 DT (+16 %).
- The Smart Inverter 18 000 BTU model in the same range goes from 1 771 DT to 2 113 DT (+19 %).
Televisions: The “Cinema” format is on the rise
To follow the competition, Tunisians are thinking big. Diagonals of 50 and 55 inches in 4K Ultra HD predominantly drive the consultations. In parallel, the 65 inches format is increasingly becoming the most coveted high-end reference.
On the manufacturers’ side, the online visibility battle is mainly between TCL (P7K, S5K, V6C series), Samsung (CU7000 ranges to Neo QLED QN70F) and Telefunken (G3, G3A), closely followed by Hisense and Thomson.
Primini Recommendations
Before any purchase, a few useful reflexes:
- Compare the exact same model: Check the complete reference, the BTU power for the air conditioners, the Inverter or On/Off option, the heat-cold or cold-only function, the tropicalized or standard version. For televisions, verify the precise diagonal, the resolution (Full HD, 4K), the screen technology (LED, QLED, Neo QLED Mini-LED) and the built-in Smart TV system.
- Include delivery costs in the displayed price: A delivery gap can erase an apparent difference.
- Check real availability: Ensure stock is available directly with the retailer.
- Consult price history: Track price trends on each product page of Primini.tn to ensure the reality of promotions.
- Do not rely solely on the brand: On the same model, the gap between retailers often exceeds the gap between two brands in the same segment.
Conclusion
As summer approaches and the 2026 World Cup nears, the Tunisian home appliance and image market presents real opportunities for consumer savings. On the models audited by the barometer, the gap between retailers ranges between 250 and 970 dinars for the same exact product.
Comparing multiple offers on the same reference remains the move with the strongest budget impact before purchase.
On air conditioners, tropicalized models deserve particular attention before the peak summer, while on televisions, the gaps observed on 50 to 85-inch models fully justify a systematic comparison reflex.
Barometer Methodological Note
This exclusive barometer relies on data collected by Primini.tn from April 18 to May 17, 2026, compared with the period March 19 to April 17, 2026.
More than 250 Tunisian e-shops are monitored daily, representing a catalog of 150,000 products.
The displayed prices are averages calculated in Tunisian dinars including all taxes, excluding ephemeral promotions and delivery charges.
These data reflect market trends at a given moment and do not constitute commercial shopping advice.
Right of reply : Any brand or distributor concerned by the published data may write to [email protected].
