Mercedes-Benz Unveils “The New Code”: An Exclusive Dive Into the Future of Electric Luxury
On May 22, 2025, Mercedes-Benz Tunisia marked a significant milestone in its history by officially launching its fully electric EQ lineup at their showroom in La Charguia. The event, aptly titled “The New Code,” highlighted the local debut of several innovative models—including the EQB, EQE, EQE SUV, EQS, and EQS SUV—in an environment carefully designed to evoke the future and stimulate the senses.
The evening drew together automotive experts, journalists, influencers, cultural figures, and VIP guests, all gathered around a lively cocktail reception infused with electronic music. The event was enhanced with immersive content, blending augmented reality, projections, sensory experiences, and artistic elements. Through the EQ line, Mercedes-Benz, an iconic leader in automotive luxury worldwide and in Tunisia, reaffirmed its commitment to sustainable, innovative, and emotionally engaging mobility.
Defining Electric: A Global Revolution with a Tunisian Experience
The transformed Mercedes-Benz showroom now serves as an immersive space, sectioned into zones, each dedicated to showcasing a different EQ model within a unique artistic and sensory universe. This setup embodies the brand’s electric revolution, driven by the global “Defining Electric” vision. The EQ range transcends traditional automotive boundaries, offering a fresh way to connect with a universe where Mercedes-Benz feels completely at home. It introduces a new language—emotional, sensory, and intelligent—that enables the brand to communicate differently.
In Tunisia, Mercedes-Benz Tunisia is presenting this reimagined experience through bold and artistic scenography, designed specifically to captivate enthusiasts of aesthetics, technology, and performance.
The Five Faces of Electric Luxury: The EQ Range
EQB — The Compact, Practical Urban SUV
Designed for free-spirited individuals and city dwellers, the EQB combines versatility, space, and agility. Powered by a 66.5 kWh battery, it can travel up to 423 km on a single WLTP cycle. The all-wheel-drive version, 4MATIC, features two synchronized motors delivering up to 292 horsepower, providing a comfortable yet dynamic driving experience. Its energetic design emphasizes mirrors and lighting that reflect its youthful, family-oriented, and connected persona. Rapid charging capabilities enable the EQB to reach 80% charge in just 32 minutes, making it ready for its next adventure.
EQE — The Bold and Urban Sedan
The EQE redefines the traditional sedan for the electric age. Characterized by sleek lines, a smooth silhouette, and a minimalist yet high-tech interior, it appeals to both purists and pioneers. Equipped with a high-capacity 90.6 kWh battery, it can cover up to 654 km on a single charge. Available in both rear-wheel drive and 4MATIC, the EQE 500 produces up to 408 horsepower, blending dynamism with elegance. With a 31-minute fast-charging time, the EQE quickly replenishes its energy, ready to keep moving through the cityscape.
EQE SUV — The Perfect Escape
The EQE SUV is an invitation for exploration, perfectly balancing power and sophistication. Whether in rear-wheel drive or 4MATIC, it boasts up to 408 horsepower and shares the same 90.6 kWh battery as the sedan. Its range can reach 590 km, offering a quiet, stable ride across various terrains. The exterior design evokes raw nature, featuring mineral and plant motifs—like a breath of fresh air amid the urban hustle. Fast charging capabilities allow it to regain 80% of its charge in just 31 minutes, supporting lengthy journeys without delay.
EQS — The Future’s Luxurious Icon
Regal, sculptural, and visionary, the EQS sets a new standard for luxury sedans. It is powered by a 107.8 kWh battery, offering an impressive range of up to 782 km—a technological feat aimed at maximum comfort. Its top-tier EQS 580 4MATIC delivers up to 523 horsepower, wrapped in a quiet, refined cocoon where innovation and elegance coalesce. The vehicle’s scenography plays with light, curves, and textures to emphasize its avant-garde character. The fast-charging system allows the EQS to regain full vitality in just 31 minutes, exemplifying continuous excellence.
EQS SUV — Elevated Power in All-Electric Form
The EQS SUV embodies understated strength and luxury. Equipped with 4MATIC technology and up to 544 horsepower in its top configuration, it offers an extensive range of up to 672 km. Its 107.8 kWh battery ensures that long-distance journeys are smooth and stress-free, immersed in interior comfort adorned with high-quality materials and ambient lighting reminiscent of a luxury suite. Rapid charging replenishes 80% of its battery in just 31 minutes, making it an ideal choice for exclusive adventures.
A Seamless New Era Without Compromising Style
Distributed and imported in Tunisia by Le Moteur S.A., Mercedes-Benz continues to honor its heritage while also redefining it. With “The New Code,” the brand strikes a delicate balance between refinement and modernity, integrating sustainability, energy efficiency, and smart connectivity into its DNA.
Each model becomes a cornerstone of this new language—an expression of design, innovation, and performance. Every visit to the showroom or test drive is an interpretation of a future that promises to be quieter, more fluid, yet equally demanding of excellence. The shift is already underway, and Mercedes-Benz is leading the way into a more sustainable, connected, and emotionally resonant automotive future.
