On the occasion of the Tunisian Travel Market (TTM) 2026, which will be held on May 8 and 9 at the City of Culture in Tunis, with a day dedicated to professionals on May 7, visitors will be able to concretely discover the offers of several players in the tourism sector.
On the Liberta side, visitors will be able to discover an approach blending direct offers and digital tools.
Get the best Liberta offers for TTM 2026
What visitors will find at the stand
On site, the interest for the public will be primarily practical. The Liberta stand will offer travel deals, promotional packages and options tailored to different budgets, in a context where Tunisians are paying growing attention to value for money.
The company also announces the organization of a raffle, with airline tickets to win as well as stays in 4- and 5-star hotels. A classic format in this type of event, but which remains attractive to capture visitors’ attention and generate traffic to the stand.
Located at stands numbers 10 and 11, the Liberta space will be accessible throughout the duration of the show, with free admission for the general public.
An exhibition focused on both the public and professionals
TTM 2026 aims to be a meeting point between tourism operators, regional partners and visitors. The day of May 7 will be reserved for professionals and the media, with participants notably from Algeria and Libya.
The following two days will be open to the public, offering the opportunity to compare offers, ask operators questions directly and, in some cases, book on-site.
The “Smart Assistant”, a complementary tool
In parallel with its presence at the show, Liberta will highlight a digital service named “Intelligent Employee”, integrated into its online platform www.liberta.travel.
This tool, based on artificial intelligence capabilities, allows users in particular to:
- automatically search for available offers
- propose options tailored to the user’s profile
- accompany the booking journey
- facilitate the finalization of the purchase
Presented as a complement to the physical fair experience, this assistant aims to extend the search and booking beyond the stand visit.
A hybrid approach between on-site and digital
Liberta’s participation in the TTM illustrates a trend that is increasingly visible in the sector: combining on-site presence with digital tools.
The show remains a space for direct contact, where the customer can exchange, compare and decide. Digital platforms, for their part, allow extending this experience over time, by facilitating research and remote purchasing.
In a rapidly evolving tourism market, this articulation between physical and digital is gradually becoming a standard for operators.
