The Commission on the Organization of Administration, its Development, Digitization, Governance, and the Fight against Corruption holds, this Thursday, June 11, 2026, a session starting at 9:30 a.m.
This meeting will be devoted to continuing the examination of the bill relating to the organization of the exercise of marketing and promotional activities on electronic sites and social networks.
A legislative text numbered 42/2024
The text under examination bears the number 42/2024. It aims to regulate a rapidly expanding sector, marked by the rapid development of commercial promotion activities, digital advertising, and influencer marketing on online platforms.
The session will take place in the presence of representatives of the legislative initiative, who are expected to present their observations and contribute to the deepening of the debate around the proposed provisions.
Towards regulation of digital marketing
This bill comes in a context where social networks and websites have become major spaces for commercial communication, used by both companies and content creators and influencers.
The stated objective is to better organize the conduct of these activities, notably in terms of transparency, accountability, and consumer protection in relation to promotional content distributed online.
A challenge related to digital governance
The examination of this text by a commission charged, among other things, with digitization, governance, and the fight against corruption, reflects the growing importance of issues related to regulating the digital space.
The commission’s work should continue around the legal mechanisms to define the obligations of the various actors in the field of electronic marketing and promotion on social networks.
