Samsung Tunisia: A Brand Store That Meets Expectations at Les Jardins de Carthage
June 27, 2025 – In a world where technological innovation accelerates at a rapid pace, Samsung continues to reaffirm its commitment: to unlock new possibilities through accessible innovations for everyone. Building on this philosophy, Samsung Electronics has officially opened its 11th Brand Store in Tunisia, located in the Les Jardins de Carthage neighborhood. This new 260-square-meter space has been thoughtfully designed to cater to an eager, connected customer base. It exemplifies Samsung’s dedication to making technology practical, human-centered, and intuitive.
The grand opening event was infused with an immersive atmosphere, bringing together partners, media representatives, and influencers. All were invited to explore technologies rooted in inspiration, aimed at enriching daily life and improving the overall quality of life for Tunisians.
In this context, Mr. Bong Wan Kim, CEO of Samsung Electronics Tunisia, highlights: “This Brand Store is an invitation to rethink our relationship with technology. We wanted to create a space where people can not only discover our products but also experience them firsthand and incorporate them meaningfully into their everyday routines.”
Wissem Koubaa, the Store Manager, adds: “This location reflects our commitment to offering more than just a technology showcase. It’s about delivering a full, human, and connected experience. Here, listening, advice, and support take precedence over simple transactions. We want each customer to leave with more than just a product — a clear understanding of how technology can benefit their lives.”
Experience Samsung — Live the Innovation
Designed as an engaging technological hub, this Brand Store offers an immersive experience focused on the daily lives of users. Through carefully curated setups and interactive zones, visitors can see how Samsung’s technology adapts to their lifestyles and adds value to their overall well-being. The concept “Live the Samsung Experience” truly comes alive here: from smart homes and mobile ecosystems to entertainment and daily wellness solutions, each section reflects a vision of a simpler, more seamless, and highly connected world.
On the ground floor, guests are invited to explore a connected kitchenette integrated with the SmartThings ecosystem, showcasing the potential of a smart home where technology enhances comfort and sustainability. A dedicated booth allows visitors to experience the gentle, silent cooling sensation of WindFree™ air conditioners — a hallmark of discreet yet effective innovation. The mobile zone features around 16 accessible devices, including the latest Galaxy-powered smartphones, smartwatches, and tablets, all designed to support explorers in their personal and professional endeavors.
Upstairs, the focus shifts to smart appliances that embody Samsung’s commitment to an easier, healthier, and safer daily routine. Connected refrigerators, multifunctional ovens, and intelligent washing machines exemplify Samsung’s Life Care philosophy — where every innovation aims to improve users’ lives in tangible ways. An entertainment zone highlights the multitasking capabilities of Samsung TVs: seamless gaming, 4K streaming, and immersive sound transform the living room into a space for expression and social sharing.
Throughout the visit, an interactive journey allows visitors to test their knowledge about Samsung’s universe and win instant prizes, including an Ultra HD 4K Smart Crystal TV and an 11kg front-loading Samsung washing machine. This playful approach blends discovery with surprises, strengthening the emotional connection with the brand.
Introducing an Innovative Service: Samsung Location
Alongside this new store opening, the Samsung Brand Store network (including CUN, Megrine, Marsa, and Jardins de Carthage) announces the launch of Samsung Location in Tunisia — a flexible, no-commitment leasing service for the latest Samsung technologies. This initiative allows customers to access cutting-edge products — from Galaxy smartphones to QLED TVs and connected home appliances — through adaptable, affordable plans. The approach is inclusive and progressive, catering to a generation seeking freedom of usage and responsible consumption.
Wissem Koubaa states: “With Samsung Location, we are meeting the needs of customers who want to experience the latest innovations effortlessly and without constraints. It’s a complementary solution that offers flexibility, affordability, and personalized support — all without long-term commitments.”
Customer-Centric Strategy at the Heart of Samsung’s Growth
Yasmine Ben Slimane, Manager of MX Communications at Samsung Tunisia, emphasizes: “Beyond technology, our goal is to build long-lasting, meaningful relationships with every customer. Listening and providing personalized support give real meaning to our innovation efforts.”
With its 11th Brand Store, Samsung solidifies its presence in Tunisia and reaffirms its ambition to stay close to consumer expectations. Through an experiential approach, playful journeys, and the innovative leasing service, Samsung continues to democratize technological innovation, integrating it seamlessly into everyday life for Tunisians.
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future through innovative ideas and transformative technologies.
The company redefines the realms of televisions, smartphones, wearables, tablets, digital appliances, network systems, memory solutions, LSI systems, foundries, and LED lighting solutions.
Adel Khelifi
