For several years, jerseys have become a real market, and clubs have understood it. Logos of the Champions League, La Liga, or player name and number printing, these options can quickly push up the price of a standard jersey.
A spotlight on league jerseys, with outrageous prices for some clubs.
The Spanish championship quietly resumed play on August 15. If Sevilla had prevailed, Villarreal had been held to a draw at the promoted Real Santander, and Pierre-Emerick Aubameyang scored his first goal in his new colors for Deportivo La Corogne, the giants of La Liga had not yet restarted competition. Indeed, Atlético will play its first match this Wednesday against Málaga, while Barça and Real Madrid will play later. While waiting to see Rodri’s first steps with the Catalans or Yan Diomandé’s in Madrid, fans rushed to the jerseys of their favorite clubs. As revealed by AS, there are strong disparities in the price of the tunics. From 70 to more than 200 €, clubs are using part of their wage bill through the sale of these jerseys.
In La Liga, the average price of jerseys among the league’s clubs is €88.71. If Barça and Atlético are at the top, a club that will participate in the next Champions League offers affordable prices.
Real, Atlético and Barcelona at the top
Are you a fan of Barça, Atlético or Real? You will then have to shell out a pretty sum to get their tunic. The new jersey of the Catalan club is the most expensive in the championship: €109.99 for the standard version and €159.99 for the player version. That’s five euros less than last year. In second place is Atlético.
The Colchoneros raise the price of their jersey by €10 compared to the 2025-2026 season. Expect €109.95 for the standard version and €159.95 for the player version. At Real, third in the standings, no change: €100 for the standard version and €150 for the player version. A similar price for Valencia (4th).
Conversely, one club has decided to stand out. At the bottom of the ranking, Villarreal is the team offering the lowest prices.
Third place in the last season and qualified for the Champions League, the Yellow Submarine sells its standard jersey at €72.90. A slight increase (four euros) from last season, but a reasonable price.
