Liberta takes a new step in its digital transformation by launching on its site liberta.travel an AI-based assistant, designed to help its customers choose their travel offers more efficiently.
Tested directly on the platform, this conversational assistant helps steer the user in their search, better understand their needs and accompany them in choosing a stay, a hotel or a package tailored to their expectations.
The objective is clear: make navigation smoother, simplify decision-making, and bring the online experience closer to a truly personalized assistance.
In a sector where the volume of offers can sometimes complicate the customer journey, the integration of an AI assistant constitutes an important lever to improve the user experience. This approach not only saves time but also guides the customer more precisely according to their preferences, budget, or the type of trip they are seeking.
With this initiative, Liberta positions itself within a globally growing trend, that of artificial intelligence applied to tourism services. On the Tunisian scale, this launch appears as a notable novelty, in a market where intelligent conversational tools remain relatively uncommon on travel platforms.
Beyond the innovation effect, this type of solution reflects a deeper evolution of the sector: customers no longer seek merely offers but also quick, intuitive and relevant support. By integrating an AI assistant into its site, Liberta meets this expectation and strengthens its digital modernization strategy.
This launch also illustrates how artificial intelligence is beginning to concretely transform the relationship between brands and their customers in Tunisia, including in sectors as competitive as tourism and online booking.
