Nearly 400 leaders, decision-makers and digital experts from companies and startups gathered for the first edition of the Orange Business Forum, organized by Orange Tunisia around a central issue: building trust in an increasingly connected world.
Artificial intelligence, data exploitation, cybersecurity: as technologies transform jobs and business models, companies must accelerate their digital transformation while managing risks.
This meeting allowed discussions about their challenges and the concrete solutions to combine innovation, performance and security.
Protecting, accelerating, innovating: from challenges to concrete solutions :
The exchanges revolved around three priorities for companies: protecting their systems and data, accelerating performance through artificial intelligence, and making innovation a driver of value creation.
The talks and demonstrations addressed, in particular, the evolution of cyber threats in the AI era, new approaches to detection and protection, the uses of trustworthy AI, and the automation of software development.
Beyond technological advances, the discussions highlighted the conditions for successful adoption: relevant uses, controlled data, secure systems, and support tailored to the needs of organizations.
The objective: to enable companies to better understand the ongoing transformations and to turn digital opportunities into real levers of competitiveness.
Orange Group expertise in service of Tunisian businesses :
Orange Business Forum brought together the expertise of Orange Tunisia, Orange Cyberdefense, Orange Business and Sofrecom Tunisia, illustrating the complementarity of the Orange Group’s know-how in supporting the digital transformation of companies.
Three demonstration spaces also allowed participants to discover concrete solutions: Dynamic SOC for cybersecurity, Live Intelligence for artificial intelligence, and Mon IA Pro for innovation.
The talks notably put cybersecurity and the protection of digital environments into perspective, the potential of trustworthy AI in service of business needs, and new approaches enabling faster innovation.
A particular spotlight was given to AI4IT, which mobilizes artificial intelligence to automate various stages of the software development cycle, from design to testing and deployment.
An approach aimed at increasing efficiency and speeding up project delivery.
By combining international expertise, local know-how and knowledge of the Tunisian market, Orange Tunisia intends to offer companies solutions tailored to their technological and operational challenges.
Trust, a condition for a sustainable digital transformation
A message ran through all discussions: trust is an essential condition to fully harness the digital realm.
It rests on the security of systems, the control of data, the reliability of solutions, and the ability to support companies over the long term.
Through this first edition of the Orange Business Forum, Orange Tunisia reaffirms its ambition to be a trusted partner for companies in their digital transformation, mobilizing its expertise in connectivity, cybersecurity, data, artificial intelligence and ICT solutions.
Beyond the talks, the Forum also fostered exchanges among decision-makers, entrepreneurs and experts, opening up opportunities for experience sharing and new collaborations.
Source: Press release
