Philip Morris Tunisia has once again been named a Top Employer in Tunisia for the seventh year in a row. This prestigious certification highlights the company’s excellence in human resource management practices, positioning it firmly as a preferred employer that prioritizes meeting the evolving needs of a diverse global workforce.
“Receiving the Global Top Employer award for the ninth consecutive year is a remarkable achievement that fills all my colleagues with great pride,” says Fred Patitucci, President of People & Culture at PMI. “This recognition reflects our dedication to embedding our culture not just as a policy or function, but as a core corporate strategy where every employee shares responsibility for embodying our values and bringing our PMI DNA to life.”
Meanwhile, Borhann Rachdi, General Manager of Philip Morris International in Tunisia, expressed his honor at receiving this certification, stating, “I am deeply proud that our company has been awarded the Top Employer certification here in Tunisia. This esteemed recognition underscores our unwavering commitment to the well-being and development of our team. Such accomplishments shine a light on our dedication to fostering a more sustainable future for all, supporting our vision of a smoke-free future in Tunisia.”
The Top Employer certification is awarded based on an independent evaluation conducted by the Top Employers Institute. PMI has been recognized as a Global Top Employer for the ninth consecutive year. Additionally, PMI’s subsidiaries across 32 countries in Europe, the Middle East, Africa, and Asia-Pacific have also been recognized as leading employers. This comprehensive assessment covers six key areas, including 20 topics such as Workplace Environment, Learning & Development, Diversity & Inclusion, Purpose & Values, Employee Well-being, and more.
Philip Morris International (PMI) is among only 17 global organizations to have earned the coveted Global Top Employer certification this year. This accolade underscores PMI’s commitment to cultivating a culture of growth and inclusion, aligning with the company’s internal cultural framework called PMI DNA—built on shared values and behaviors that aim to ensure all 82,700 of its employees worldwide feel secure, heard, and engaged, with a clear purpose and a strong sense of belonging.
Philip Morris International: Paving the Way Towards a Smoke-Free Future
PMI stands as a leading international tobacco company dedicated to transitioning towards a smoke-free future. The company is actively evolving its long-term portfolio to include products outside the traditional tobacco and nicotine sectors. Currently, PMI’s portfolio mainly comprises cigarettes and smoke-free alternatives. Since 2008, PMI has invested over $12.5 billion in the development, scientific validation, and commercialization of innovative smoke-free products for adult smokers who would otherwise continue to smoke. The overarching goal is to eliminate cigarette sales entirely.
This investment has helped PMI build world-class scientific assessment capabilities, including expertise in preclinical toxicology, clinical research, behavioral sciences, and post-market studies. These efforts are aimed at ensuring the safety and efficacy of their products and supporting regulatory approval processes.
With a solid foundation in life sciences and significant expertise, PMI announced in February 2021 its ambition to expand into health and wellness sectors, striving to improve lifestyles through integrated health solutions.
In 2022, PMI acquired Swedish Match, a leader in oral nicotine products, creating a global smoke-free powerhouse driven by brands like IQOS and ZYN. The U.S. Food and Drug Administration (FDA) approved the marketing of PMI’s IQOS devices and consumables, as well as Swedish Match’s General snus, as modified-risk products. Pending additional regulatory reviews, PMI’s IQOS products are awaiting renewal approval from the FDA. As of June 30, 2024, PMI’s smoke-free products are available in 90 markets worldwide. It is estimated that approximately 36.5 million adults globally use PMI’s smoke-free offerings. During the first nine months of 2024, smoke-free products accounted for about 38% of PMI’s total net revenue.
