Tunisia’s current positioning is the culmination of a farsighted vision centered on the ongoing modernization of the state and the consolidation of institutional stability. In recent years, the country has undertaken structural reforms that have significantly improved its attractiveness.
Tunisia is actively engaging in the preparations for Expo 2027 in Belgrade, an international event that will take place from May 15 to August 15, 2027 in Serbia.
Under the slogan “Let’s Play for Humanity: Sport and Music for All,” this event expects more than six million visitors and the participation of more than 130 countries. The Center for Export Promotion (CEPEX) coordinates the efforts to showcase Tunisian strengths through a dedicated pavilion.
Coordination and Advances in Preparations
A remote coordination meeting held on January 30, 2026 brought together CEPEX’s CEO, Mourad Ben Hassine, the Tunisian ambassador to Serbia, Imen Laajili Ammari, and Mourad Belhassen, the director-general of economic diplomacy at the Ministry of Foreign Affairs. The discussions focused on the progress of the works, including the scheduling of activities and the holding of the Tunisian National Day. This day aims to highlight the country’s cultural and economic riches before a large international audience.
The officials stressed the necessity of involving experts in the relevant fields and of properly preparing the international planning meeting scheduled in Belgrade from March 10 to 12, 2026. They also discussed the procedures for signing the participation contract with the organizers and defining the official theme of the Tunisian pavilion, which will guide its design and content. These steps ensure a coherent and impactful Tunisian presence on this innovative and modern site.
Programming Focused on Promotion
Tunisian participation will emphasize cultural and economic events to strengthen the destination’s attractiveness. Specific events will be organized, in connection with the Expo’s overall theme that explores the role of play, sport, and music in the resilience of individuals and communities. More than 8,000 activities are planned over 93 days, offering exceptional visibility to participants.
The Tunisian pavilion will serve as a showcase for key sectors, drawing attention to business opportunities and intangible heritage. This approach is part of a broader strategy of economic diplomacy, with a national commission dedicated to monitoring operations. Tunisia thus aims to broaden its reach to tens of thousands of daily visitors.
Tunisia advances with determination toward Expo 2027 in Belgrade, turning this platform into a major opportunity for international visibility. Through meticulous organization, the country will stage its culture and its economy to consolidate its position on the world stage.
