In Tunisia, corporate social responsibility has gradually established itself as an indispensable talking point in corporate strategies.
Since the last decade, under the combined effect of international pressures, the demands of European partners, and the rise of ESG standards, Tunisian companies have multiplied so-called responsible initiatives.
Behind this apparent dynamic, data reveal a significant gap between discourse and real structuring. According to a recent national survey, only 18% of industrial companies have a structured CSR approach, while nearly 38% report not mastering its conceptual outlines. Even more concerning, 80% of the surveyed companies ignore the obligations related to the emerging regulatory framework in this area.
An economic reality that guides priorities
The Tunisian macroeconomic context partly explains these trade-offs. With growth hovering around 2% to 3%, inflation having exceeded 9% in 2023, and an unemployment rate above 15%, companies operate in an environment of strong financial pressure.
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