“Digital innovation in the service of an enhanced Omra and tourism experience”
The agency Liberta Voyages et Tourisme organized, on Thursday, October 29, 2026, at the Tunis Convention Centre, the third edition of its Omra and Tourism Fair, under the theme: “Liberta bets on digital innovation to enrich the Omra and tourism experience”.
The event took place in the presence of a record number of attendees, signaling the growing public interest in this event which brought together industry professionals, Tunisian and international partners, as well as many visitors who came to discover the offers and innovations proposed by Liberta.
This third edition constituted a privileged meeting for exchange, discovery and sharing around a common vision: to make the Omra and travel experience smoother, richer and better adapted to the expectations of pilgrims and travelers, while paying particular attention to the quality of support and the details of each stage of the stay.
17 years of experience serving pilgrims and high-end tourism:
On the occasion of the 17th anniversary of the launch of its activities in the field of high-end tourism and Omra travel arrangements, Liberta Voyages et Tourisme highlighted its expertise, its achievements, the diversity of its services and the innovations developed over the years.
The Fair also allowed the company to present its future vision and its ambition to evolve the role of travel agencies in creating high-end, personalized and attentive-to-client needs travel experiences.
A pioneer agency in this field in Tunisia, Liberta reaffirmed, through this event, its commitment to service quality, organizational rigor, and attentive support for pilgrims and tourists.
The strong turnout recorded during this edition also gave the agency a privileged opportunity to strengthen its exchanges with the public and present the various solutions and services developed to meet the evolving expectations of its clientele.
Digital innovation at the heart of modernizing the Omra experience:
The transformation of digital technologies occupied a central place in this third edition.
Liberta presented its latest applications and digital solutions, designed to simplify procedures, facilitate access to information and improve each step of the pilgrim’s journey.
Visitors were in particular able to discover the possibilities offered by the company’s electronic platform, accessible at Liberta Travel, which allows remote booking of Omra packages, as well as the solutions developed in the field of hotel reservations and the diversification of travel experiences.
Beyond the integration of new technologies, this approach highlighted Liberta’s desire to offer a smoother and more flexible experience, tailored to the needs of each pilgrim and traveler, while preserving the spiritual and human dimension of this blessed journey.
The Fair also highlighted several exclusive offers and packages developed by the company, including:
- The Omra Comfort: several packages combining comfort, quality services and premium offerings.
- The Omra Accompaniment+: a comprehensive package offering integrated services and enhanced pilgrim support.
- The comprehensive assistance service: a service designed for people with specific needs, with support tailored to their situation.
- The Omra tailor-made: a personalized package prioritizing comfort and privacy, according to each traveler’s expectations.
Through these various offerings, Liberta confirmed its intention to diversify its services and develop solutions meeting the varied needs of pilgrims, while continuing its ongoing efforts to improve service quality.
An interactive experience at the heart of the atmospheres of Mecca and Medina:
The interactive nature of the Fair was one of the highlights of this edition. Visitors could discover Liberta’s Omra virtual visit experience and familiarize themselves with the different stages of the Omra rites through immersive devices that blend technology and spirituality.
The program also included specialized talks devoted to the Omra rites and their religious provisions.
These meetings allowed visitors to deepen their understanding of the different steps of the spiritual journey and to better prepare themselves for performing the rites.
Furthermore, the Fair offered exclusive promotional offers and prize drawings allowing visitors to try to win trips to perform the Omra during the blessed month of Ramadan or at other times during the season.
These various activities contributed to enriching visitors’ experience and turning the Fair into a space of discovery, information and interaction with Liberta’s teams and its partners.
Tunisian and international partners mobilized:
This third edition brought together several Tunisian and international partners contributing to the development of Liberta Voyages et Tourisme’s services and to the ongoing improvement of their quality.
Among the participants were Islamic banks as well as representatives of international and Saudi hotel groups, partners of the company for several years.
Their presence illustrated the importance of strategic partnerships forged by Liberta to diversify its services, strengthen cooperation among the various sector players, and offer pilgrims an ever more qualitative experience.
The participation of these actors also testified to the emphasis placed on collaboration and innovation in the development of religious tourism and traveler services.
Liberta Voyages et Tourisme: proven expertise and a renewed vision of the future:
According to the vision of Mr. Wissem Ben Ameur, founder and director of Liberta, this edition marked a new step in consolidating the agency’s position on the national stage as a leading player in organizing Omra journeys.
The success of this third edition, notably marked by record attendance, allowed Liberta to strengthen its closeness to the public, showcase its expertise and present the changes brought to its services, its offerings and its digital tools.
Through this event, Liberta Voyages et Tourisme reaffirmed its commitment to combining experience, technological innovation and quality of support in order to offer a modernized Omra experience, aligned with pilgrims’ expectations and the transformations of the religious tourism sector.
Buoyed by this successful edition, Liberta Voyages et Tourisme confirms its ambition to continue its innovation efforts and to contribute to the raising of quality standards in organizing Omra journeys and tourism experiences, in Tunisia as well as abroad, while preserving the trust placed in it by its clients and partners.
Source: press release
